So, you want to know how to find the right website designer. In today’s digital age, there are a lot of good choices when it comes to website design. But ironically, because there are a lot of choices, it is more difficult to find the right design company that suits your business.

The secret on hiring the right individual or company is to understand what your company needs rather than attempt to filter and sort every company’s offer. Like any large purchases like a car, a house, a piece of land, or an appliance, you need to forget the idea of buying the “best,” and instead, write down what your company needs goals, and the requirements.

After you have listed everything that you need, the best designing company will be easy to find. In other words, finding the best design agency using the process of elimination based on your company’s needs, goals, and requirements instead of looking for the right fit are the best way to do it. With this in mind, here’s a walk-through on the process of elimination in choosing the right web designer for your project.

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Find out the technology your company needs

How do you want your site to function? Are you planning to make a website that serves as a brochure for your company, a place where your customers will find your basic and contact information? Or are you looking to create a website with specific functionality?

Finding out the necessary technology you need for your company is very critical because it will decide what kind of website designer you will need for your project. A pure-play designer usually doesn’t work with CSS/HTML, much less with less traditional languages like PHP or Javascript.

Pure-play designers work using Photoshop and focus on color palettes, branding, fee, imagery, as well as user experience. A pure-play website designer will usually work with front-end developers to execute a design. The website’s front-end is what the customers will navigate and see.

Front-end developers will know CSS/HTML and Javascript, and they will be comfortable with using the back-end technologies. Back-end technology includes scripts, APIs, and databases, generally making sure that all the computers are talking to each other correctly. You need to hire someone who knows the ins and outs of this technology. They should be knowledgeable and familiar with everything that comes along with it.

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Know the design that you need

How do you want your site to feel and look? Unless you experienced designing a website for your client, it is hard to know and understand how challenging it is to translate an idea in people’s brains into a compelling and tangible creation.

It is true that there are lousy web designers out there because the industry is very saturated, but the more specific you are about what your company needs, the better product you will get. You need to make sure that you draw something out to show the designers the most basic direction you want your company to go.

Look for websites that you like for guide and not what you like about that particular site. You also need to list down all the things you don’t like about the current design. Once you have all the necessary information, you can use it to find the right designer for your project.

Define what your business needs

What role will the website play in your business? Some of it will go back to your technology and design needs, but it is imperative to consider before you define the scope of your site and the budget you are willing to spend. Think about the marketing schemes you will implement and how your business can get more customers.

How can your site attract sales and leads? Is it something your marketing and sales department will offer, or will your side need to get new leads from visitors? Does your site need to be integrated with any business processes like bookkeeping, inventory, or order taking? Do you need to move all your business processes to your site using sales and marketing automation? Is there existing software provider that you need to integrate with your site now or shortly?

Define the scope of your business as well as the budget you are willing to spend

How much time and money you need to spend right now? The answer is not “the cheapest as it gets.” If this is your line of thinking, you should not look for a custom web designer. You need to find other alternative options. Your site is an investment for your business, not a cost.

If you look at this the same way you approach bulk-buying office materials, then you are not going to get to your goal and achieve the result that you are projecting for your company. Everyone wants to get the highest ROI for their business as possible. But you need to remember that it is better to maximize the return instead of minimizing your investment.

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