Search engine optimisation isn’t easy. Even if you work in the field of digital marketing, any SEO professional will tell you that staying on top of the latest trends and algorithm changes takes up the majority of the time.
So, imagine tackling the challenges of SEO when you have limited time, resources, and money while trying to build a small business. We’ll look at three things that small business owners can do immediately that will have a tangible, positive impact on their organic rankings and traffic. The following SEO checklist isn’t an exhaustive list of SEO tasks for small business owners, however it will be a valuable resource for small business owners trying to prioritise what they can do to improve their traffic.
Address Technical SEO:
Getting the technical SEO right for your website is one of the most daunting tasks for any small business owner. Primarily, because getting on top of your SEO is likely to involve an outlay of cost to a web developer or SEO company who understands how to handle the more technical aspect of search engine optimisation.
Before you sink any more time into creating content or gaining links for your website, you first need to address the foundations on which it is built. It doesn’t matter how good your content or link profile is, if you don’t have the right technical SEO in place you’re not going to see the results that you want. If you haven’t worked with a web developer or SEO agency in the past, it could be worth working with a local agency in Hobart who can help set you on the right track for success.
Some of the most common technical issues include:
- Website speed
- Canonical elements
- Image optimisation
- Page load time
- Broken links
- Duplicate content
Optimise Google My Business:
For any small business owner Google my business should be the focal point of their attention. Google my business is free, easy to keep up to date, and can have a large impact on the way that your business appears in local search rankings.
If you haven’t already, the first step to improving your local traffic is to claim your Google my business listing at: https://www.google.com/business.
Be as thorough as you can by filling out all of the appropriate fields, including photos and videos, and listing the correct contact details. Category selection is also important as it impacts how users can find your business using filters. Google my business is one of the lowest time Investments that you can make when improving your local search presence, however it has the potential to have the greatest impact in attracting new customers and significantly improving your other local search results.
This is a very concise list of tasks that small business owners can undertake to improve their search engine visibility. When done correctly, however, improving these aspects of your small business SEO can dramatically increase the number of leads that you generate through your website.