When you are working with a search engine optimization project, the first thing you need to do is to perform a thorough analysis of the client’s website. You can’t quote a price for your SEO job if you didn’t do a proper review. There are three reasons why you should do an SEO analysis before anything else. The first reason is, every website is different. The second reason is, you don’t know what you are dealing with just one glance at the site. And lastly and the most important reason why you need to do a head-to-toe analysis of the site is because it will be an essential part when you are putting together a plan for an SEO project.
It might be a surprise for you, but most of these so-called search engine specialists don’t do initial site analysis on their client’s website. Another thing that grinds my gear is the standard one-page statistics that most SEO companies called an analysis. I will share with you some secrets in finding out what are the things you need to look out for when doing an SEO analysis.
One of the most significant and useful parts of search engine optimization analysis is the research. Research leads to statistical data. These are not just simple information about the website. There are other pieces of information that you need to do a proper analysis, but you don’t have access to these data, including the number of people visiting the website, the most searched keywords, and what are the things your competitors are doing. There are substantial data that search engine optimization can provide. You should be aware that there are a lot of numbers and you can be overwhelmed. An SEO expert should consider making the analysis as a preview of what the site can do, and statistical data in the reports can back up the analysis.
(To know what is Statistics Data Analysis, visit http://www.statisticssolutions.com/statistical-data-analysis)
Explanations of Terminology
Even if you have all the data in the world, reports and findings, if you can’t understand it, it will not do you any good, it will not do anyone any good. Most SEO firms provide data on their client’s website, but they don’t know how to explain it or don’t want to explain it.
Specific Keyword Research
You know what I hate, broad keywords. And I hate SEO experts that recommend to their clients to use broad keywords. Unless your site has at least a thousand of backlinks due to branding or other popularity reasons, your site won’t rank higher because you use broad keywords. A good SEO specialist will gear their keyword research into key phrases and keywords that are appropriate for their site and their pages. They will recommend keywords or phrases that they know can be optimized.
Screenshots and Other Evidence
You need corroborating evidence backing your recommendation, keyword densities, percentage or any statistical data that you provide so that the client will won’t have a hard time believing that every data is real and not just, you, pulling numbers out of thin air. A functional analysis should have additional data to back up the findings.
Showing what the site’s meta tags say is not enough, you can find that information by yourself. You need a customized research that digs deep. You want to see search engine simulations, broken link lists, the structure of the website, navigation crawlability, the number of indexed pages, and the last time the search engines crawled your site.
Current SE Rankings
Current Search Engine rankings do not mean the top 10 to 40 websites. You everyone can research that. Look for an SEO expert that can search or access at least a thousand results in one search.
Reports with no evidence to back it up
You have probably heard about it or experienced those things yourself when a Search Engine Optimization company shows you the result for their other clients with top ten search engine results pages or SERP. It is necessary for you to see the link with your own eyes, or the firm can provide dated, specific evidence of their magic. Screenshots of the data are good, but it does not make sense if there is no corroborating evidence. Not only that, but if you are told that your site is falling in the SERP due to some unexplained factors, the firm should provide proof of their claim.