The online reputation of your business is extremely important these days. Customers are paying more and more attention to reviews online while making a purchase decision. This article is about the online reputation management for brick-and-mortar merchants. In addition, this blog post will help you find the cheapest merchant services for small business in the UK.
Online Reputation & Cheapest Merchant Services for Small Business
Customers are no longer making trips to brick-and-mortar stores to compare different products and ask shop assistants to help them make a purchase decision. Modern customers prefer to surf the net and go through reviews online.
This is the result of the growing digitalization. Anything digital is on the rise these days, thus transforming the way companies operate. Today, merchants speak of “marketing” or “online reviews” as their main business headaches. The thing is that 97% of modern customers read online reviews for local businesses, and 9 out of 10 rely on these reviews as much as recommendations from their family and friends.
Star ratings are really important nowadays. According to a new study by Harvard University, restaurants with a 2.5-star rating out of 5 were 25% more likely to close. Merchants’ marketing messages are indeed important for customers, but if they find something negative in online reviews, they’ll take it into consideration by all means while figuring out which store to visit.
When it comes to the online reputation of brick-and-mortar businesses, it’s critical to success. To manage your online reputation, you can do it yourself, turn to an online reputation management firm, or do it via online-reputation management software that’s designed to automate the process or make it simple.
Payment-processing services are no less important for the success of your business. To find the most reliable and cheapest merchant services for small business, just work with a reputable payments-processor comparison company in the UK that can help you discover the right company for your financial wants and needs.
Online Reputation Management
A brick-and-click business model is associated both with an eCommerce sales channel (the click) and a physical-retail location (the brick). So, you can find it also called “click and mortar.” This type of business model is a merger of the best of the mentioned approaches and is based on a hybrid retail strategy.
Today, eCommerce competition is at war, and to survive this war, merchants need to use exceptional strategies. Every aspect of your business is important and mustn’t be overlooked. Also, it’s crucial to be prepared for challenges and strive to grow at every stage of your business. This is how you can get the best possible chance to flourish.
As Steve Jobs has said, you can’t just look at your competitors and decide to do better. You must look at your competitors and decide to be different.
To sum up, consumers are paying special attention to online reviews, so your online reputation is critical to your success. Finding the right credit card processing services is another highly important factor to focus on.
Author Bio: Payment industry expert Taylor Cole is a passionate merchant account expert who understands the complicated world of accepting credit and debit cards at your business. His understanding of the industry, including the cheapest merchant services for small business, has helped thousands of business owners save money and time.