Links are other websites voting for you as the most popular for a specific keyword or topic. They also deal with internal linking, the links that take people from one page to another on your own website.
Without links there would be no way for the search engine spiders to crawl the internet and to index every page that’s been published. That’s why if your website has no links pointing to it, you won’t show up in the results for a while, if at all.
Let me give you an analogy that I came up with. The Internet is like the night sky and the websites are like the stars. Without links, the clear night sky is how this story would end and the websites would just sit there independently of one another with no way for the search engine spiders to get from one site to another.
Links create the Web and allow a pathway for easy crawling. I argue that without links, there would be no Internet and no search engines either. That’s why the focus of this website is on link building. Because it is and always will be a huge ranking factor for all search engines.
Content has to do with On-Page SEO factors. Search engines love multimedia content that is super organized. Thankfully for us, WordPress does 99% of this organization for us. That is exactly the reason everyone says that Google loves WordPress, because of the way they set up your site for the crawlers (also related to a website’s internal linking).
Quick case in point.
I have spent many hours building links to one website that was not built on WordPress. After months, I could not get the site to stay on page one for most keywords. After moving the site over to WordPress and doing a little more link building, literally a few more days of work, the site moved to number one and number two overall for two keywords that get over 600,000 searches combined. For these particular keywords, I was never able to get the site past page three! I saw this major jump in every single keyword that I had been trying to rank for.
I used to think that On-Page SEO was a complete waste of time and the work did not justify the rewards. Boy, was I wrong.
Yes, link building does hold the majority of weight in these ranking factors but why swim upstream.
On-page organization of your content to make it easier for the search engines to crawl and index your site will only help you and propel you to the top of the SERPs. It actually says so right in Google’s Mission Statement, to organize the world’s information, so make it easy for them to do so.
Activity is the frequency in which your website is updated with new content. This also means user-generated content in the form of blog comments and the number of people who subscribe to your RSS feed. Google’s purchase of Feedburner a few years ago was a good indicator that your RSS subscriptions play a role in their ranking formula.
Frankly, I never ranked as well as when I’m publishing new posts on my blog every single day. This is clearly evident in the way that sites with an enormous number of indexed pages rank better than sites with only a few.
Activity and Content often overlap but just remember, if your site is alive with visitors and new content, it will be much easier for you to rank in Google, Yahoo and Bing compared to sites that don’t update often.
Furthermore, if your site has more content it can simply rank for more keywords because there is a better chance for those keywords to be found in the text itself.
Which Ranking Factor Should You Focus On?
Different weight is often allocated to different search engine ranking factors but you should focus on all three so if a change occurs in the algorithm, you will stay at the top of the SERPs.
If you were to press me for how much time or percentage of your efforts should be allocated to each one, I would have to say it’s a trick question. Like what came first the chicken or the egg? The content or the links? You need both. And these days Google is becoming so sophisticated, it would be ignorant of us to think that they cannot detect time on site or social sharing because they can and they use that “activity” information as a part of the ranking formula as well.
To put out more quality content you only have two options. You can either get typing or hire someone else to do it for you.
However, there are a bunch of products that can help you with the link building. If you are looking to buy SEO Software and link builidng tools, I suggest you take a look at our Resource Page first.
Just consider yourself warned… there are some super powerful SEO tools listed there. And NEVER expect one tool to get you the SEO results you want. It just wont happen! Not long term anyway.
Here I am not suggesting you use any or all of these methods. This is just a small sample of things people have done to boost their website’s search engine ranking.