SEO Service Is A Relatively New Concept In The Field Of Marketing

The acceptance of internet does not need any special mention to the generation of this era. Anyone who has the interest for computer tools and techniques is in the practice of using internet. Internet facility is now available in a very rational and reasonable rate to most of the people and this is the other reason why it is so popular. Thus it is even used as one of the key apparatus on publicizing products. This passage will help you to get the awareness of how internet and its practices can really help to get a great and justifiable marketing in the field of advertising.

Seo Service

SEO service is a relatively new concept in the field of marketing however it has huge value in terms of computer science and its application. SEO is the short form of the term called search engine optimisation. The newly launched companies take the help of the SEO services and their experts to make total use of this technique. The SEO service shares the most important responsibility as far as online marketing is concerned as it help to increase the rank of the web sites in the SERP search. This is particularly important for the web sites which are related to business and financial companies. TheSEO service takes the responsibility of these companies to get into the top searches of the most widely used search engines like Google or yahoo. Thenumber of actual customers is not as high as that available in the internet and thus the web sites opt for SEO service. There are various updates that are followed and regulated by the web master, Google and the SEO services tend to follow those rules. Brand awareness is another secondary feature that the SEO services can start upon in case of any web sites.

Seo Service

The other significant thing that the SEO service needs to follow is that the web pages must have the most innovative and unique entries. For any sort of identical entries, the web site may get blocked forever. Black hat SEO is a theory that is strongly circumvented by the authentic SEO services. Also, even if the black hat SEO practise help, it won’t let the web site stand in the top rank for more than twenty four hours. Thus, SEO services are extremely important and necessary for the appropriate online advertising and for the effective publicizing over the internet.

Web Marketing Search Engine Optimization

Nowadays web marketing search engine optimization is a name of new possibility. Today internet makes our life easier and brings the world into our fist. As it is the time of globalization the way of publicity for different products becomes digital.

Today it is not only limited into television advertisements but also this publicity and advertisements are spread largely through our internet. Advertisers take new and newer path for the publicity of their products and among them top websites become their place for their advertisement. This not only make benefited to the advertisers, but also opens an exclusive opportunity for web publishers. They optimize their sites regularly and earn through web marketing search engine optimization. Now, it may be a question what is web marketing search engine optimization? Actually, in a word it is an internet advertisement policy. In this time, getting information becomes an easy thing by bless of internet. People come here and by help of search engine they search their desire info. And these come to them through the links of different providers. So, there is always a competition is running among the web publishers for possessing the top position in search ranking. Naturally, a searcher goes maximum the second page of search result. So, web publishers always want to keep their position into first two pages. Taking this advantage, advertisers publish advertisements in those web links. In these circumstances we can consider it a new world of web marketing search engine optimization.

internet advertisement policy

Advertisers give their advertisements to websites by a huge amount of money. From that Google takes a part and gives the remaining to the web publishers. So, we see that it is a market of three parties where every side benefited by web marketing search engine optimization. One is we, who search for information and at a same time click the advertisements which shows with our search item. Second party is who gives their advertisements giving a amount of money to the web publishers for advertising their products and another party is the web publishers who optimize their sites in time to time and giving the advertisers a chance to advertise their products, by this they receive a huge figure of money. So, we see web marketing search engine optimization opens a new door to us who are wasting our time seeking jobs door to door. In this situation we can say, by this web marketing search engine optimization we can be self dependent and develop our financial condition. Today there are so many ways to earn from this sector, such as Freelancer, Odesk give us chance to work with it. Many young people have already started to change their fate working with web marketing search engine optimization.

New Video For Web Site Promotion

Software developers scrambled to protect their intellectual property from rampant, unauthorized redistribution. Out of the chaos, the open source movement emerged. The idea being if you can’t fight ‘em, join ‘em. They began to reexamine how to capitalize on their hard work, which gave rise to a variety of interesting business models. Some tried shareware. Some offered their software as a loss-leader to support contracts. And the exploration continues today.

The next to feel the sting of piracy was the music industry. In the late 90s Napster scared the hell out of the RIAA. Their precious business model of selling records was rendered obsolete by an 18 year-old college dropout. The music industry is still reeling from the MP3 file sharing revolution and have yet to figure out how they are going to stop loosing millions.

Now, the video distribution channels are next. They used to be safe because bandwidth hasn’t been great enough to make the prospect of sharing movies and T.V. shows a viable choice. However, it turns out that ABC, NBC, CBS, and the hundreds of other channels didn’t anticipate amatuer video as competition. People are spending more and more time watching vlogs and viral videos. At least this industry is trying to face the reality of digital content by offering select television shows for download through iTunes. If they have any hope of surviving the inevitable transformation that first hit software and then music, they’ll need to know a few things.

Digital content will be free
Any and all attempts to fight this will simply lead to your own demise. You’ll have to figure out other ways to make money. Advertising is a smart place to look, although you’ll need to follow the Internet’s lead and be contextual.

The new video channels
It used to be that there were only 2 screens to get your video fix, the big screen (theaters) and the little screen (T.V.). Both screens were largely controlled by organizations that had the money it took to effectively distrubute their content on them. As a result, there were only a few players on the block. Even with the expansion of cable T.V. and satellite, the number of channels available were in the hundreds. Well, there’s a third screen in town and it will kill T.V. It will kill T.V. because on the Web, T.V. is just one type of content, namely video. Why buy a T.V. when you can just as easily have the T.V. experience without spending the extra dough on a low resolution dumb appliance. It’s the same reason the iPod will lose to cell phones and not other MP3 players. Check out Democracy and try the new T.V. yourself. Democracy is a combination video player and feed reader. Feeds are the new channels. If the major T.V. networks hope to last into the future, they’ll need to start offering their content as feeds. But, it’s not quite that simple. Because there is virtually no cost associated with it, now anyone can make a channel. For a long time, channels have been largely differentiated by the content they stream on them, however, channels in the future will be taste based. A program that appears on one channel will most definately appear on thousands more. Channels will have a great deal more overlap than anything we’re currently seeing on T.V. Why? Because with millions upon millions of videos to view, we need to find trusted sources of quality programming in order to escape the information overload.

Video sharing communities
Video sharing communities can be both intentional and loosely organized. Some intentionally organized video sharing communities include YouTube, DailyMotion, Blip.tv, and Grouper. MySpace also offers video, and because they are an online community, they are a defacto video sharing community. Even Google has entered the video hosting space.

Myspace is also an example of a loosely organized video sharing community because people post videos on their profiles, which in essence shares the content, but it’s not really a community based around doing so. In addition to social networking sites where people share video, there are also group validation sites based on videos too, such as VideoBomb where users vote for the videos they like by “bombing” them. Some video sharing communities are organized completely outside of a social networking webspace, such as torrents.

Promotion
Both channels and programming are going to need to promotion. Many of the meatspace promotional techniques are going to continue having a place, but there will be more and more online techniques that will need to be employed for successful programs and channels. Here’s a few tips:

Channels
Create a website and prominently display the link to your feed. Then promote your website like normal.
Optimize it for search engines, which you can do by typing out all of the spoken and text content of the video. Search engines love text.
Submit your site to a grip of quality directories Yahoo!, DMOZ, Best of the Web, etc.
Submit your feed to feed directories
Whore it out through MySpace and the other online communities
Programs
Video programs have a much easier task. It doesn’t matter what channel a program is distributed on, which opens programs to viral and/or self distribution. Here’s a list of helpful promotion techniques:

Seed your best video in a torrent, watermark the video with a site that has more videos. Torrents are a great place to introduce video content into the viral space.
Post your video on YouTube, MySpace, or some other video hosting site and use their code snippets to embed your video all over the Web. This is particularly useful for blogs and comments in social networking sites.
Submit your videos to popular video feeds
Post your videos on a blog, which will get them into the blogosphere, search engines, and blog indexing sites (such as Technorati)
If you have your videos hosted on a website you own, then you can bookmark the site into the various social bookmark spaces, such as del.icio.us, Furl, and Digg.
Submit your video to content portals such as eBaum’s World, Something Awful, Fark, Boing Boing
Parting thoughts
This is a very exciting time for video. People will be consuming video content in a variety formats and in surprising new places. There is a great deal of opportunity to join in the channel marketshare that has long been dominated by media conglomerates.

Search Engine Optimization Basics

At this point in web development, virtually everyone I talk to about a project tells me they would like to “come up in Google”. In the industry, we refer to that as search engine optimization, or SEO for short. This post attempts to cover the basics for search engine optimization as a starter resource for others.

SEO Overview
It has been my experience that most people think about SEO as something one does after a website is up and running, like tuning a car. While SEO was born from trickery designed to exploit the algorithims search engines use to rank web pages, modern SEO practices need to be considered and implimented from the beginning of a site’s conception. SEO is more than just keywords, it’s a part of the site’s structure itself.

Search engines 101
In order to understand SEO, you must know a little something about how a search engine works. Essentially, there are 5 pieces to a search engine:

The web page crawler, also known as the spider
The index, which is the database
The algorithim
The search box
The search results pages
The spider is a type of robot that has the task of following links on the Web to download pages. Each page that is downloaded is processed and stored in the index. When a user makes an inquiry through the search box, the algorithim determines which pages to pull from the index and what order they are displayed on the results pages.

That’s the basic overview of how a search engine works. If you’re feeling geeky and want some in-depth knowledge, read The Anatomy of a Large-Scale Hypertextual Web Search Engine, which was the original research paper written by Sergey Brin and Lawrence Page for Google while they were still at Stanford. What matters to know about how engines work with respect to optimization is this:

Spiders find pages by following links, so you’ll want to make sure they can follow every link on your site.
The algorithim determines the order Web pages are displayed on the search results pages, so you want to make sure your pages take advantage of that algorithim.
Search engines rank Web pages, not websites.
Algorithims are tightly held secrets by the major search engines, and they are updated regularly. While there are people that focus on cracking the algorithims, most people will do just fine with the known best practices for maximizing your position in the engines. In fact, Google even provides some of them on their site as webmaster guidelines. The rest of what we know comes from experience and information sharing. When I first heard about SEO, I thought it was a scam for people that didn’t know better. Then I stumbled across Webmaster World. Webmaster World is the largets online forum in the world and it’s where all of the great optimizers share their knowledge with each other. If you want more than what this post offers, I recommend turning there next.

The lowdown
SEO tactics can be broken down into two areas: on page and off page factors. On page factors are what you do with your Web pages themselves. Off page factors are the factors outside of your Web pages that influence your ranking. Most people think it’s what you do on your Web pages that makes the most difference for rankings, but that’s not true. The biggest impact on your position on a results page comes from the links pointing to your page. Take for example a Google search on the word “failure“. The #1 result is the actual White House bio for George W. Bush. Now, I can promise you that the White House did nothing to optimize his bio for the word failure. What happened is that a bunch of bloggers organized to put links on their blogs using the word failure for the blue text and pointed the link to the President’s bio. It’s a phenomena called “Googlebombing”. Therefore, if you only do one thing when it comes to SEO, get links!

Content is King
After links, content is King. The only thing search engines process on a page to determine rankings is written content. In fact, Google employs artificial intelligence engineers and a grip of other really smart people to make computers that can “read” your page’s content. They can determine quite a bit about your page by the keywords that appear in the headlines, paragraphs, and more. I’ll cover more about how to write keyword friendly copy later. The most important thing you need to know about content is to have a lot of it. As I said earlier Google ranks web pages, not websites, therefore the more pages you have in Google, the more traffic you’ll pull.

And, the only thing SEs like more than content is fresh content. Google will visit your site a few times the first time the spider comes across it, if they don’t see new content, they won’t come back very often. If you do regularly produce new content, then Google *will* return often, and that equals good.

Proper document structure
Having loads of fresh content is great, but to get the most mileage out of it, you need proper document structure. Proper document structure refers to correctly coded web pages. This means having complete meta data and content that is wrapped in semantically correct tags. Google values the words that appear in headlines more than the ones in paragraph copy. And, in order for Google to know what your headline is you’ll need to do more than just make it a larger font and bold. Headlines need to be wrapped in <h1>, <h2>, and the other headline tags. Paragraphs need <p> tags. And so on.

I also highly recommend using <strong> and <em> tags in the middle of your paragraphs around keyword phrases.

Keyword density and proximity
While it’s true that search engines value keywords, gone are the days of using those keywords over and over on a single page. As I said before, Google employs artificial intelligence engineers and they have developed a thing called latent semantic indexing, which means they can read your pages to determine if you are keyword spamming. One of the things search engines look for is the number of times a keyword appears on a page divided by the total number of words on the page, which is known as keyword density. The optimal percentage is between 1.5% and 3%. I wouldn’t sweat keyword density too hard unless you are in a highly competitive keyword space.

Keyword proximity refers to the distance keywords appear to each other. Words that are next to each other are considered stronger than words that appear with other words between them. Proximity is less of an art and more of a concept to be aware of.

How To Be A Popular Web Developer

Just follow these simple steps and it will be you telling people you can’t take projects until sometime late next year.

Learn from the masters
It seems to me that there is a pattern among the web developing elite: develop with standards, maintain a website with a blog, promote a side project, write a book, and earn accolades for your work.

Developer Website Project Book
Dave Shea mezzoblue CSS Zen Garden The Zen of CSS Design
Shaun Inman Shaun Inman Mint and Designologue N/A
Jeffery Zeldman Zeldman ma.gnolia Designing with Standards
Molly Holzschlag Molly WaSP and W3C 30+ books, including The Zen of CSS Design
Eric Meyer meyerweb N/A Eric Meyer on CSS
Cameron Moll Cameron Moll N/A CSS Mastery
Dan Cederholm SimpleBits Cork’d Bullet Proof Web Design
Todd Domney Dominey Design, What do I know? SlideShowPro Professional CSS
Mike Rundle Business Logs 9rules N/A
The above is not an exhaustive list of the web developing elite, but it does help paint the picture of the success pattern. Be excellent at what you do, let the world know, help them for free, and sell an in-depth guide.

In addition to the master’s plan, here are a few more tips for building your name in the industry.

Submit your work to the CSS galleries
Promoting yourself includes gaining recognition for your work. Here’s a list of sites where you can submit your work:

Stylegala
CSS Beauty
CSS Vault
CSS Mania
Web Creme
Design Shack
CSS Drive
CSS Import
Unmatched Style
CSSElite
CSS Website
CSS Reboot
Styleboost
CSS Bloom
CSS Remix
Daily Slurp
screenfluent
css collection
light on dark
CSS Princess
W3C Sites
Best Web Gallery
Refresh
Darkeye
InspirationKing
CSS Allstar
Liquid Designs
screenspire
Participate in the larger conversation
Other moves I recommend to bolster your reputation in the community are:

Submit an entry to CSS Zen Garden
Submit an entry to Designologue
Subscribe to the RSS feeds of industry blogs and leave comments and trackbacks
Get a MySpace account and make friends
Submit your site to directories
Submit your blog and feed to directories
Build your web presence using the tips that will be coming from my web presence building series.